![]() ![]() “Facebook is going to use multiple ways to track their users and sell them to their advertisers.”įacebook declined to make available a spokesman who could comment on the change. ![]() ![]() “This what Facebook does,” said Jeff Chester, executive director of the Center for Digital Democracy, a consumer advocacy group. It also represents just the latest example of the company crossing a line that it had set out in the past to reassure users concerned about the extent of its data collection practices. ![]() The change is only the latest example of the company pushing the boundaries of users’ privacy concerns, either by collecting more data from them or by taking more liberties with what it does with their data. So if Facebook sees you shopping for laxatives at an online drugstore, visiting an adult-themed site or using an exercise app to track your workouts, it might use that information to serve up ads while you’re on Facebook. Now, in addition to using that data, the company will also be taking into account the things users do online or on their smartphones outside of Facebook’s website and apps. In the past, the company based its ad choices on what users were doing on Facebook - what pages they liked, what links they clicked on. As users should know, that’s not a good thing for their privacy.Įarlier this month, the dominant social network announced that it’s altering the way it determines which ads to show users of its site. Facebook users beware: The company has - yet again - unilaterally changed its mind about its data collection practices. ![]()
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